About DUPR
We built DUPR because ratings should not stop at the parking lot.
Pickleball grows fast. Club ratings do not keep up. We set out to build one number that follows the player, not the venue.
Our Story
The problem we lived, then solved
Pickleball has grown faster than any system designed to track its players. For years the same frustration repeated at clubs and events across the country: a player who is clearly 4.0-caliber walks in, nobody knows them, and they spend three sessions re-establishing a reputation they had already earned somewhere else.
Tito Machado felt this firsthand. As a competitive player who moved regularly and played at half a dozen clubs a year, he rebuilt his standing from zero at each one. After a career building data infrastructure for other sports, he came back to pickleball with a different question: why does a rating have to live at the club instead of with the person?
DUPR was incorporated in Denver in 2024 and launched its first partner clubs in early 2025. Today DUPR-rated matches feed back into a single algorithm so that a 3.7 in Denver is the same 3.7 in Phoenix. The number travels because the data does.
Team
The people behind the rating
Tito Machado
CEO and Co-Founder
Competitive pickleball gave Tito Machado a player's feel for the questions behind every rating. His background in data infrastructure shapes how DUPR turns match signals into useful product decisions. As CEO and Co-Founder, he sets product vision and builds the partner relationships that help DUPR fit real play.
Marcus Reyes
CTO
Marcus Reyes works at the intersection of real-time data pipelines and infrastructure engineering. He architected the DUPR rating engine and its supporting infrastructure from day one, bringing a direct, systems-minded approach to how match data becomes a rating players can use.
Jordan Park
Head of Product
Led product at a fitness tracking startup before joining DUPR. Owns the player-facing rating profile, match history, and club dashboard experience.
Sofia Navarro
Community and Growth Lead
Built membership programs at regional sports organizations before DUPR. Runs club partnerships, player onboarding, and community events.
What We Believe
The values we build by
Fairness above all
Every rating decision is made by the algorithm, not by a club director's opinion of a player. Consistency is the point.
Portability as a right
A player's rating belongs to the player, not to any single venue. Build it once and carry it everywhere you play.
Community over competition
Pickleball grows when players can find competitive matches at any club. DUPR exists to make that connection easier, not harder.
Want to bring DUPR to your club?
We work directly with clubs and event organizers. Reach out and we will walk you through how the partnership works.